OTO are a high end CBD brand sold in upmarket department stores. This year we’ve designed their new range of CBD shot drinks.
The black sprayed bottle gives the product an opulent feel and creates a mystery surrounding it’s contents. As OTO are a relatively new and unknown brand we wanted tell the consumer about the quality of the product but this proved a challenge on such a tiny bottle. So we developed a design with a brand mission statement wrapped around the bottle in a gloss varnish. The subtly of the text entices the buyer to read and learn more about the brand but also gives the illusion of space on the bottle making the product’s design look minimal and beautiful.