During this Covid-19 crisis, Kisharon faced a £1million fundraising black-hole after having to cancel a major fundraising event. However, the vital frontline services it provides to children and adults it supports had to go on.
We worked with Kisharon’s Fundraising Team, with just 10 days notice, on an emergency 36 hour fundraising campaign. We produced and managed an integrated marketing campaign that ran for just 7 days. We produced a range of print and digital press ads, co-ordinated email campaigns and ran a social media campaign – that saw a 5000% increase in its regular online engagement.
Within the 36 hours the campaign ran, Kisharon far exceeded its fundraising goal, raising an incredible £1.3 million, and securing the provision of its services for the rest of the year.